Bad Bunny Set to Make History as First Latino Headliner at Super Bowl LX Halftime Show

Puerto Rican superstar Bad Bunny is set to make history as the headliner for the Apple Music Super Bowl LX Halftime Show on February 8, 2026, at Levi's Stadium in Santa Clara, California, becoming one of the first artists to perform primarily in Spanish at the Super Bowl. The performance comes approximately 90 minutes after kickoff at 6:30 p.m. EST, sandwiched between the showdown featuring the AFC champion New England Patriots and NFC champion Seattle Seahawks. The announcement, made official on September 28, 2025, by the NFL in partnership with Apple Music and Jay-Z's Roc Nation, marks a turning point for Spanish-language genre representation on one of the country's biggest stages.

Bad Bunny arrives at this moment riding an unprecedented wave of success. His album "Debi Tirar Mas Fotos" won Album of the Year at the 2026 Grammy Awards, cementing his status as a global music phenomenon. The Grammy win represented a milestone for Latin music, and now the Super Bowl performance provides another platform to showcase Puerto Rican culture to an estimated audience exceeding 100 million viewers. A promotional trailer for the halftime show features the singer dancing to his hit song "BAILE INoLVIDABLE," offering a glimpse of the high-energy performance fans can expect.

This isn't Bad Bunny's first Super Bowl rodeo. He previously made a guest appearance during the Super Bowl LIV halftime show with Jennifer Lopez and Shakira in 2020, but this marks his first time as the sole headliner. When asked about potential special guests joining him on stage, the artist declined to reveal any surprises, keeping fans guessing about who might appear alongside him. The secrecy has only heightened anticipation for what promises to be a culturally significant moment in Super Bowl history.

The performance has generated polarizing reactions across the political spectrum. According to a recent poll, most Florida Republicans indicated they won't watch the Bad Bunny halftime show, reflecting broader cultural tensions surrounding immigration and Latino representation in America. Despite this, Bad Bunny's selection represents the NFL's continued effort to diversify its entertainment offerings and reach younger, more diverse audiences. His global appeal transcends traditional country music and rock acts that have historically dominated Super Bowl halftime slots.

Bad Bunny, who was born and raised in Puerto Rico, has consistently used his platform to advocate for Puerto Rican culture and political issues affecting the island. His halftime show is expected to incorporate elements of reggaeton, Latin trap, and other Caribbean musical influences that have defined his career. The performance comes at a time when Latin music has achieved unprecedented mainstream success, with artists like Bad Bunny leading the charge. Music industry analysts view this halftime show as a watershed moment that could open doors for more Spanish-language artists at major American sporting events.

As Super Bowl weekend approaches, Bad Bunny participated in press conferences and promotional events, appearing in Bottega Veneta at the Super Bowl LX pregame and halftime show press conference. The artist has previewed new details about the show on programs like Good Morning America, building momentum for what many expect to be one of the most talked-about halftime performances in recent memory. With the eyes of the world watching, Bad Bunny has the opportunity to deliver a performance that transcends sports and becomes a defining cultural moment for Latino representation in American popular culture.