NFL cuts London ticket prices as opening game draws 60,907 fans

The NFL opened its London series on Sunday with 60,907 spectators at Tottenham Hotspur Stadium after reducing ticket prices twice, BBC Sport reported. The cuts came amid complaints from long-standing supporters about costs and the removal of discounted season-ticket packages. Indianapolis beat Washington 30-13.

Watch the highlights: https://www.youtube.com/watch?v=FHtt886mnu0

Tickets initially went on sale in July at prices ranging from £79 to £245, according to the BBC. Reductions followed in late August and again during the week before the game. Some supporters who had paid £185 consequently sat alongside fans who bought £79 seats shortly before kick-off.

Demand has varied across the London programme. BBC Sport reported that Eagles-Jaguars tickets sold out within hours, while large sections remained available for the Wembley fixture. Former season-ticket holders interviewed by the broadcaster criticised the loss of packages, which had guaranteed seats at a discount before being discontinued after 2024.

The NFL's published schedule places London at the centre of its largest international programme yet: nine regular-season games in seven countries, using eight stadiums across four continents. London's three fixtures account for a third of that total. Tottenham hosts Philadelphia against Jacksonville on October 11, before Jacksonville faces Houston at Wembley on October 18.

NFL Football Operations identifies Melbourne, Rio de Janeiro and Paris as new host cities for 2026. The schedule began with San Francisco against the Los Angeles Rams in Australia on September 10, followed by Baltimore against Dallas in Brazil on September 27. After London, the league has games scheduled in Paris, Madrid, Munich and Mexico City through November 22. The Paris fixture pairs Pittsburgh with New Orleans on October 25.

London's role dates back to the 2007 regular-season meeting between the New York Giants and Miami Dolphins at Wembley, according to the league's historical account. The NFL says 62 regular-season games had been staged outside the United States before this season began. The 2026 calendar retains London's two-venue presence while adding first-time host cities to the wider international series.