Rugby Union's quest for crossover stars like Lomu and Wilkinson

England flanker Henry Pollock has signed with Eddie Hearn's talent agency in the hope of boosting his profile, raising questions about rugby union's struggle to produce mainstream crossover stars.

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Pollock, who has been capped for England, joins Matchroom Sport as he seeks to expand his reach beyond traditional rugby audiences. The signing mirrors previous attempts by players to gain wider recognition beyond the sport's core fanbase.

Rugby union has long compared its search for marketable stars to the success of Jonah Lomu in the 1990s and Jonny Wilkinson in the 2000s, yet no contemporary player has achieved similar global recognition. The sport's visibility in key markets remains limited compared to football or other major sports.

Analysts suggest that rugby's fragmented global calendar and the challenge of competing with established sports in media coverage have hindered individual player branding. Additionally, the sport's complex rules and traditions create barriers for casual viewers.

Hearn's entry into rugby follows his success in boxing and other sports, potentially offering Pollock opportunities for high-profile promotional work. However, the fundamental challenge of generating mainstream appeal for rugby players continues to challenge the sport's commercial ambitions.