Bad Bunny Set to Make History With First Spanish-Language Super Bowl Halftime Show

Super Bowl LX at Levi's Stadium in Santa Clara is set to make history as Bad Bunny becomes the first artist to perform a predominantly Spanish-language halftime show at the NFL's marquee event. The Puerto Rican superstar, who was officially announced as the Apple Music Super Bowl LX Halftime Show headliner on September 28, 2025, will take center stage during the break between the Seattle Seahawks and New England Patriots championship clash. The performance represents a watershed moment for Latin music and culture on one of America's biggest entertainment platforms.

Bad Bunny's selection as halftime performer comes after enormous success as a Spanish-language recording artist, breaking barriers and topping charts worldwide with his unique blend of reggaeton, Latin trap, and urban music. The Grammy-winning artist has sold out stadiums across the globe and accumulated billions of streams, making him one of the most influential musicians of the current generation. His historic Puerto Rican residency earlier this year demonstrated his ability to deliver spectacular live performances that blend music, culture, and theatrical elements.

The halftime show will feature live sign language interpretation, with Celimar Rivera Cosme performing alongside Bad Bunny. Rivera Cosme previously served as interpreter during the artist's Puerto Rican residency, ensuring that the performance will be accessible to deaf and hard-of-hearing audiences. This inclusive approach reflects the NFL's commitment to making the Super Bowl experience available to all fans, regardless of their hearing abilities. The collaboration between Bad Bunny and Rivera Cosme promises to add another layer of artistry to an already groundbreaking performance.

Fans can watch the historic halftime show on NBC, with streaming available through Peacock, the network's official streaming platform. The game kicks off at 6:30 p.m. ET, with the halftime show beginning after the conclusion of the second quarter. Green Day will perform a pre-game special starting at 6 p.m. ET, warming up the crowd before the main event. The complete broadcast package promises to deliver entertainment that appeals to both football fans and music lovers alike.

The selection of Bad Bunny has generated considerable discussion about representation in mainstream American entertainment. A recent poll found varying levels of enthusiasm among different demographic groups, with some Florida Republicans indicating they would not watch the halftime show. However, the artist's massive global fanbase and cultural significance cannot be denied, as he has consistently broken records and pushed boundaries throughout his career. His performance will undoubtedly introduce millions of viewers to Latin music and Puerto Rican culture.

As Super Bowl LX approaches, anticipation builds for what promises to be a transformative moment in both sports and entertainment history. Bad Bunny's halftime show represents not just a musical performance, but a celebration of cultural diversity and the growing influence of Latin artists in mainstream American media. The performance will be remembered as a turning point for Spanish-language music on the world's biggest stage, potentially opening doors for future artists to showcase their cultural heritage to hundreds of millions of viewers worldwide.